Client: The d’Orsay Building
Industry: Real Estate Development
Services Provided: Luxury Brochure Design and Printing

Client Profile:
The d’Orsay Building, a development of 21 luxury units, epitomizes high-end living in Manhattan. The developers sought a brochure that not only conveyed the elegance of the property but also captured the unique details of the design. Central to this project was replicating the grain and texture of an exotic African hardwood used in the building’s lobby for the brochure cover.

Challenge:
The main challenge was replicating the intricate texture of the African hardwood through traditional embossing methods. Initial tests with a commercial embossing die produced insufficient relief, failing to capture the depth and authenticity of the wood grain. The goal was to create a cover that mirrored the hardwood’s appearance and feel, delivering a tactile experience that matched the luxurious essence of the d’Orsay Building.

Solution:
Signature Printing, led by senior sales representative Claude, partnered with designer Mark Richardson from Studio MTR and industrial designer Mark Bezos from RISD to develop an innovative solution. Instead of relying on traditional embossing techniques, they opted for a custom steel die, which was etched with the exact wood grain pattern. The die was then used with a 10-ton book press to create the perfect texture.

The brochure itself was printed using a 300-line screen in six colors, ensuring exceptional clarity and vibrancy. Signature Printing also incorporated fly sheets that highlighted the contributions of fabric and material designers, along with artist renderings of the interiors, creating a luxurious, cohesive marketing piece.

Key Results:

• Innovative Technique: The use of a custom steel die and a 10-ton book press allowed Signature Printing to replicate the exotic hardwood texture with precision, a feat that had never been accomplished in the printing industry before. This process ensured the brochure cover provided a tactile experience that was as luxurious as the property itself.
• High-Quality Printing: Printed in 300-line screen with six colors, the brochure offered sharp detail and vivid colors, making every element, from the artist renderings to the interior design details, stand out.
• Luxury Presentation: The final product delivered the look and feel of the exotic hardwood, aligning perfectly with the premium branding of the d’Orsay Building. The combination of advanced printing techniques and high-end materials made this brochure a fitting representation of the property’s elegance.
• Comprehensive Capabilities: Signature Printing demonstrated its ability to handle both complex, high-end projects like the d’Orsay brochure, as well as simpler print jobs, making them a versatile partner for any printing need.

Conclusion:
Signature Printing’s innovative approach to the d’Orsay Building brochure underscores their ability to push the boundaries of traditional print techniques. By developing a custom embossing process that had never been done before, they created a truly unique and luxurious brochure that matched the sophistication of the d’Orsay property. This project highlights Signature Printing’s expertise in delivering high-quality, complex solutions while maintaining their commitment to craftsmanship and innovation for every client.