Client: Fitchburg State University
Industry: Education
Services Provided: Marketing and Printing Communications
Client Profile:
Fitchburg State University, a respected educational institution, was looking to create standout communication materials that would appeal to prospective students and stakeholders. Collaborating with Core Group, a premier design firm, Fitchburg State sought a sophisticated printed piece that embodied the university’s values and commitment to excellence.
Challenge:
Fitchburg State needed a high-end, multi-layered printed project using various paper stocks and printing techniques to create a visually striking and cohesive design. The challenge lay in precisely aligning intricate crossovers across half-pages, custom color matching, and ensuring that each element of the design was executed flawlessly.
Solution:
Fitchburg State University, working through Core Group, teamed up with Signature Printing to achieve their vision. Signature Printing partnered with Mohawk Paper to select premium paper stocks like Mohawk Navajo, Curious Metallic, and Carnival Yellow. These papers were carefully chosen to provide the perfect combination of texture and visual appeal. Signature Printing’s expertise in advanced techniques, including double-hit opaque white and precise halftones, played a crucial role in delivering the intricate design.
Key Results:
- Creative Collaboration: The collaboration between Signature Printing, Core Group, and Mohawk Paper resulted in a seamless design and production process. The team successfully matched colors across different paper stocks and ensured that the final print maintained a consistent and visually stunning appearance, even with the use of multiple stocks and printing techniques.
- Custom Solutions: Signature Printing worked closely with the design team to elongate pages and ensure perfect alignment for crossovers, particularly on half-pages, maintaining the integrity of the design throughout the piece.
- Premium Quality: The project was printed on Signature Printing’s eight-color UV press, utilizing Mohawk Navajo for its quality and texture. The result was a high-quality piece that met Fitchburg State University’s standards, featuring sharp details, vibrant colors, and a flawless finish.
- Enhanced Brand Presentation: The final product delivered a premium tactile experience that resonated with Fitchburg State’s target audience, successfully reflecting the university’s commitment to innovation and academic excellence.
Conclusion:
Fitchburg State University’s partnership with Signature Printing highlights how collaboration with experts can turn complex design concepts into reality. By working closely with Core Group and Mohawk Paper, Signature Printing delivered a high-end, custom print solution that aligned perfectly with the university’s vision. The attention to detail, from color matching to page alignment, made Signature Printing an invaluable partner in producing this sophisticated, high-impact marketing piece..
