CASE STUDY BY STEVE CRONIN

Case study

Client: Boston University
Industry: Education
Services Provided: Development Campaign, Data-Driven Fundraising, and Postal Optimization

Client Profile:
Boston University (BU) is a leading private research institution known for its academic excellence and vibrant student community. The university regularly conducts development campaigns to raise funds for various departments, including athletics, to enhance its programs and facilities.

Challenge:
Boston University needed a partner that could help them effectively leverage their vast alumni data for a fundraising campaign targeting former student-athletes. The university aimed to create personalized communications that would resonate with each sport’s alumni to maximize donations for their athletic programs. Additionally, BU sought to optimize mailing costs for the campaign to ensure that a larger portion of donations went toward their programs rather than administrative expenses.

Solution:
Signature Printing was able to provide a comprehensive solution by combining their expertise in both digital printing and postal services. Steve Cronin, a salesperson at Signature Printing, led the collaboration with BU. The team worked closely with the university to organize their data effectively and ensure it met postal regulations for optimal discounts. Signature Printing enrolled BU in a specific postage savings campaign, resulting in significant cost savings.

For the fundraising campaign, Signature Printing used BU’s alumni data to create personalized, story-driven mailers targeting former athletes in each sport. By telling a compelling story specific to the alumni’s experiences, the campaign fostered a deep emotional connection and drove significant engagement.

Key Results:

  • Postal Savings: Signature Printing’s deep understanding of postal regulations and their ability to maximize data usage resulted in BU saving over $7,000 in postage over a three-month period. This allowed BU to allocate more resources toward their fundraising efforts.
  • Targeted Fundraising Success: Through the personalized, sport-specific mailers, the campaign raised substantial funds for BU’s athletic programs. In fact, the campaign was so successful that after three consecutive years of exceeding fundraising goals, BU asked Signature Printing to scale back, as it began diverting donations from the general athletic fund.
  • Data-Driven Campaigns: Signature Printing demonstrated their expertise in using client data to tell impactful stories and create personalized marketing materials, which led to stronger engagement from BU’s alumni network.
  • Long-Term Partnership: Signature Printing’s ability to combine digital printing, data management, and postal expertise positioned them as a critical partner for BU, helping the university to meet both their fundraising and mailing cost-efficiency goals.

Conclusion:
Signature Printing’s collaboration with Boston University showcases their comprehensive service offering, which blends data optimization, high-quality digital printing, and postal expertise to deliver exceptional results. By maximizing the use of BU’s alumni data and securing significant postal discounts, Signature Printing helped the university achieve its fundraising goals while saving on administrative costs. This case exemplifies how Signature Printing’s innovative approach can address complex client needs and contribute to long-term success.

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